In this engaging session, IAM and the US Domestic Asset-Based (DAB) Mover Group will explore the opportunities and challenges involved in diversifying your moving business into the realm of residential COD. This session is particularly relevant to those DABs who have primarily focused on military, FF&E, office, or national account business. While the business landscape constantly evolves, residential COD relocations have historically been a mainstay service in high demand for many US-DABs. By tapping into this market, you can expand your client base, create reliable revenue streams, and strengthen your brand with the public. However, entering the residential COD moving segment requires careful planning, specialized knowledge, and effective strategies in marketing, advertising, and coordination.