Recognizing that the industry professional is every company’s most valuable asset, the IAM set out to create the IAM Trusted Personal Credentialing Program in the summer of 2020. IAM Learning, the IAM’s online learning platform, launched in 2018 was the first step. Encouraging employees to engage in independent learning, in their own time and at their own pace, IAM Learning provides an invaluable opportunity for self-improvement and career advancement.